The Value of
Freedom & Flexibility

Financial confidence isn’t just about what you’ve built, it’s about what comes next. That’s where we can help – creating a clear plan to help you make the most of your money for today and tomorrow.

Lance Huebner, CFP®, Founder at GFC Planning

Built with Purpose

GFC Planning exists to help people feel more confident in their financial life by addressing what matters most to them. We do so by simplifying the complexities of financial life, reducing stress, and empowering you to make clear and smart decisions to pursue your goals.

We believe real financial advice goes beyond numbers – it’s about helping people live with purpose, security, and peace of mind. Whether you’re planning for retirement, managing a major life transition, or seeking a more transparent and personalized approach to investing, we’re here for you.

Inspired by Values

Founded by a combat-decorated United States Army veteran with 15 years of financial experience, we are built on a foundation of trust, discipline, and a deep commitment to serving others — a mindset that guides everything we do.

The name “GFC” stands for God, Family, and Community, a quiet reflection of our foundational purpose. We strive to embody these values by delivering high-quality work, doing the right thing, treating everyone with respect, and giving generously where we can.